If you are anything like us, you must have spent at least an hour or two on your cellphone today! It’s no secret that mobile usage has increased dramatically over the past few years. This trend has exacerbated because of the 2020 pandemic and it will probably see an upward trend, until a new communication device takes the place of cell phones.
Yet, it is significant to note that local businesses have been particularly slow in leveraging this new development to their benefit. A mobile-friendly website can work wonders for their business in more ways than one.
First, it makes them more visible to the average customer who spends more time online than outside. If they looking for a product or a service, they usually consult Google on their phones that very second. As a business owner, your job is to ensure that they find you and not your competitors. One of the aspects that determine this is the mobile-friendliness of your website.
Secondly, it makes your website an effective channel through which repeat customers can shop for goods and get them delivered to their doorstep or request for special services. In fact, a mobile-friendly website has the potential to be the virtual face of your business and be at the forefront of your marketing campaigns.
If we haven’t converted you already, here are more benefits of having a mobile-friendly website that looks good on a range of devices and offers super-fast and easy navigation to its users:
Benefits of Having a Mobile-Friendly Website
- Gets you more traffic
- Gives online sales a boost by attracting mobile users in your area
- Enhances customer experience
- Boosts your Google rankings
- The average time a user spends on your website increases
- Loads quickly on mobile devices
- Enhances bounce rates
- Ensures consistency of design
- More cost-effective than maintaining different websites to cater to desktop and mobile users
Many a time, we have come across business owners who think that their business isn’t that big enough to have a mobile-friendly website. But that’s shortsightedness! This could be the very issue holding your business back from acquiring more customers.
As per an Econsultancy User Experience Survey Report, 62% of companies witnessed an increase in online sales by 62% after making their websites more mobile-friendly.
This is by no means a small deal.
Neither Google nor customers like websites that look terrible on mobile devices. In fact, search engines penalize sites that fare poorly in terms of responsiveness. On the other hand, customers will switch to your mobile-friendly competitor in a second if your business site’s pages don’t load properly on their cell phones.
As you can see, having a mobile-friendly website is critical to your business’ success. Thus, if you have plans to scale your business this year, do take into consideration the mobile-friendliness of your business’ website.
It’s Time To Go Mobile
Want to craft a beautifully designed, mobile-lovin’ website to take your business to the next level? We are here to help you out! Just let us know your needs, expectations, and budget and we will build you a professional website that will get your business the attention it deserves. Whether you are looking for a custom website or want to build one on WordPress immediately, 4P Tech Labs’ army of web developers, testers, and designers will ensure that your business looks amazing online!